Welcome to Season 2 of the Buzzbubble where we travel back to Boulder Colorado 1 year after our first interview with Alex Bogusky  at CP+B. This year Alex and Kevin are on the front porch of the Fearless Cottage where Alex gets an opportunity to speak out again about the scathing sophomore Fast Company follow-up interview, which was less than factual. We cover FC retorts as well as family, philosophy, and where the leading edge of advertising is going in the near future. TUNE IN FOR PART ONE and climb inside the brain of Alex Bogusky… right now!

Season 2 Premieres Monday September 25, 2010 with Alex Bogusky at the Fearless Cottage.

Alex Bogusky sits down at the Fearless Cottage with BuzzBubble Host Kevin Kelly for the Premiere of Season 2. Check out this 4 minute “highlight-reel” of the full 60 minute interview which premieres Sept 25th, 2010 here at The BuzzBubble.

We cover everything from the scathing Fast Company article, a look back at why he left his positions with Crispin Porter & MDC, GMO’s, corporate systems, and even family matters.
TUNE IN AND WATCH, sign up for the podcast, and be sure to leave comments here!

SEASON 2 Premieres September 25th, 2010

Join us for the Season Premier of Season 2 of The BuzzBubble. Alex and Kevin discuss everything from the Fast Company routing in that wildly misunderstood article, to family, GMO’s (genetically altered organisms), staying true to yourself without compromise, and a retrospective on one of the greatest and most innovative reigns in the history of advertising.

>>  Stay tuned, and Sign up to our facebook fan page to get notified the moment it’s live!
Like us here – http://bit.ly/cefdn2

Mike Hughes, President & Creative director of The Martin Agency, one of the top advertising agencies in the country sit with BuzzBubble Host Kevin Kelly for w quick round a QnA where we get to know Mike a little better from:

Mikes Alternate Career, his heros, his principal defect, favorite curse word, and of course his legacy, and vision for the future of the agency.

Host Kevin Kelly continues with Martin Agency President & Advertising Giant Mike Hughes who speaks out about dealing with his cancer diagnosis, his choices to stay at work, and goals for the upcoming years;  in the forms of his 4 C’s philosophy.  New CCO John Norman’s part in their vision, Mike’s 2 Do list and doing something stupid daily and a possible partnering with Phil Knight’s Laika productions on an animated TV Special and much much more on The BuzzBubble.

Host Kevin Kelly digs further into the brain of te great  Mike Hughes asking about being an ad agency in Richmond, and working with Walmart and why they won that account, and why they took it once they won it.

We find some grey matter indicating Mike Hughes the anti-Don Draper?

Mike talks fondly about his start in the advertising business way back in the Time of “virginia is for Lovers” and advice for smaller agencies looking to grow. He gives this advice out cautiously while telling a great story about Alex Bogusky stopping by Martin a dozen years ago, and Mike is responsible for CP-B’s rise to success (tongue planted in firmly cheek).

Mike explains how being a great agency for Martin Agency is remembering its all about the work (actually that’s 2nd) and all about the group of people they bring together (1st).

We close part 3 with a great story about a Miller Beer campaign and some newbies who got their shot and took care of business. (Tune in next week for part 4)

]]> http://staging.thebuzzbubble.com/pt-3-mike-hughes-president-of-the-martin-agency-on-the-buzzbubble.html/feed 0 00:01:01 Host Kevin Kelly digs further into the brain of te great nbsp;Mike Hughes asking about being an ad agency in Richmond, and working with ... Host Kevin Kelly digs further into the brain of te great nbsp;Mike Hughes asking about being an ad agency in Richmond, and working with Walmart and why they won that account, and why they took it once they won it. We find some grey matter indicating Mike Hughes the anti-Don Draper? Mike talks fondly about his start in the advertising business way back in the Time of "virginia is for Lovers" and advice for smaller agencies looking to grow. He gives this advice out cautiously while telling a great story about Alex Bogusky stopping by Martin a dozen years ago, and Mike is responsible for CP-B's rise to success (tongue planted in firmly cheek). Mike explains how being a great agency for Martin Agency is remembering its all about the work (actually that's 2nd) and all about the group of people they bring together (1st). We close part 3 with a great story about a Miller Beer campaign and some newbies who got their shot and took care of business. (Tune in next week for part 4) advertising,thought,leaders,,Misc,,Season,1,,The,Martin,Agency Kevin Kelly @ BigBuzz no No http://staging.thebuzzbubble.com/pt-2-mike-hughes-president-of-the-martin-agency-on-the-buzzbubble.html http://staging.thebuzzbubble.com/pt-2-mike-hughes-president-of-the-martin-agency-on-the-buzzbubble.html#comments Sun, 22 Aug 2010 05:26:57 +0000 admin http://thebuzzbubble.com/?p=484

Host Kevin Kelly discusses advertising with Mike Hughes, president of The Martin Agency. They discuss the award winning Geico campaigns, from the gecko, to the caveman, LIttle Richard, and the short lived TV Series based on the Geico Cavemen, and get a peak at the little known flying monkeys campaign. MIke opens up about the dark times, personal health challenges, and how the agency got their mojo back. Tune in for this tremendously insightful part 2 of the Mike Hughes series and get a glimpse into one of the greatest agencies in the world. Watch and learn as we pick another great brain of advertising.

Mike opens up and talks about his Induction into the One Club Creative Hall Of Fame, a question from Val Difebo about The Martin Agency Culture contributing to their success, being in an industry that talks about diversity, and how so few voices come from diversity, and how men dominate awards shows. How this agency really looks to  genuinely do whats best for the client first. He and partner John Adams cultivate a culture of creativity and an environment of collaboration. Working with Walmart and bringing a new voice to speak to the moms of today. He shares his conversation with Rich Silverstein about keeping young creatives motivated and more.

Mike Hughes President of The Martin Agency joins us for a riveting season finale. This teaser gives you a glimpse into the 4 part finale that will bring The BuzzBubble’s sensational first season to a close. Mike & Kevin discuss everything from the early years of Virginia is for Lovers, to the Geico Cavemen TV Series, winning Walmart, health challenges and goals for the future. Let’s Check it out!

BuzzBubble host Kevin Kelly explores the culture at The Martin Agency through a personal tour inside the Richmond headquarters. Martin SVP of Marketing Communications Dean Jarrett unfolds the stories inside the walls of the Agency from the 1960′s infamous Virginia is for Lovers to today’s brilliant work with UPS, Geico, Walmart and more. Feed your head and learn about the Martin Agency culture from the inside out,  and  apply these insights to grow.

In part 4 Andy and Kevin get into digital executions and integration of teams, social media projects like The Kennedy Space Museum, and great viral social marketing campaign, “We Choose the Moon”. We talk about our next guest CEO – Mike Hughes and some fun facts about Mike.  Some Fun facts about Andy and a rare bit of magic from “The Great Azula”.  We get advice for young creatives and dealing with the rejection of getting creative killed, while remembering the feeling of that spark when a great idea gets through.
In closing, as Andy says, “Find the button, press repeatedly”.  Thanks man! – KK

Andy and Kevin discuss dealing with the celebrity of being that  ”UPS Guy”, taking on Pizza Hut and the challenges of fast food advertising, the other approach to Super Bowl advertising, product integration, planning and creative collaboration approach at Martin Agency, unorthodoxy of “parachuting-in” creatives, the new world order for “Creative Teams”, where does tech fit in, pulling in all departments, the changing landscape, where is it all going?  - Andy Azula shares some great insights. Check it out.

Azula (CD at The award winning Martin Agency) and host Kevin Kelly discuss the making of the UPS whiteboard campaign. From the all nighter that produced the pitch work, and using The Postal Service music to the strategy behind it that really appealed to the client. Tune in for this engaging story and a look inside at the creation of a this milestone campaign for the United Parcel Service.

Andy is creative director at the Martin Agency and oversees creative many accounts including the current pizza hut campaign.

Host Kevin Kelly is CEO of BigBuzz Communications, a mid sized boutique digital integrated advertising agency out of New York. Kevin loves all things advertising and started the show as platform to reach the greatest minds in advertising and let them tell their stories for all of the advertising world to see.

Above: Kevin and Andy Azula  - Andy best know as TV’s  ”UPS White Board Guy”

This week – Part 1 of our Interview with Andy Azula we start with the buzz round and get to know Andy’s brain from the personal side.

As we head into the close of Season #1 we wrap with a trip to The Martin Agency in  RichmondVirginia. This trip we got into TWO heads at the Martin Agency. CEO Mike Hughes, and Creative Director Andy Azula.

We got the royal treatment and a personal Tour of the expansive Martin Agency compound from Dean Jarret and Michele Barker.

Voted 2009’s agency of the year by adweek, and once mainly famous for its powerful print advertising, The Martin Agency is now a force in all media…  traditional and new, with a particular strength in bringing “not-so-everyday thinking”  to the brands they work with.

You’ve seen their work with huge brands like Walmart,  NASCAR, and the insanely brilliant Geico Gecko and Caveman Campaigns, not to mention the idea of putting the creative director on screen for their intelligent and engaging UPS spots.

We are fortunate enough to really get to know the agency from two minds: Foundationaly from Mike the patriarch who grew up at the agency, and Andy the Young Gun who landed here after stopping in at a few other top agencies.
>>> Click the above window to watch now, or subscribe to the podcast to listed on the go.

Martin Agency President Mike Hughes with BigBuzz Communications President and host of The BuzzBubble Kevin Kelly

We traveled to Richmond, Virginia to visit Ad Week’s 2009 Agency of the Year and creator of the infamous Geico Caveman and Gecko campaigns – The Martin Agency.

We spent some time with creative director Andy Azula of UPS Whiteboard fame, now heading up Pizza Hut, and President and skipper Mike Hughes. Everyone truly loves Mike. In addition we filmed a full inside-out agency tour guided by Dean Jarrett assisted by the wonderful Michele Barker. Stay tuned as next week we start off with Andy Azula.

Andy autographs his genius UPS White board Campaign

Creative Director Andy Azula and host Kevin Kelly

We get a complete agency tour from Val DiFebo one of the virtual and actual architects of the agency’s structure and construction in NYC. But first Val turns the tables on host Kevin Kelly during the buzz round asking “what’s the buzz about”? Watch as he reveals some of the deep, and not so deeps roots of the bigbuzz agency name, the buzzbubble meaning, and some additional fuzzbubble as well.
Thanks again, to Val and Vonda, and Donny and the whole Deutsch team!

Host Kevin Kelly gets personal with Val DiFebo in the Buzz-Round where we ask some rapid fire questions about her likes and dislikes, after getting deep into Michael J Fox Parkinsons Foundation and Muhammad Ali, and the IKEA street team and Guerrilla Marketing techniques in DC, and Brooklyn IKEA Store opening. Check it out!

Val DiFebo and Kevin discuss analytics, the great geeks of analytics, and adjusting executions based on response data. We review the Deutsch Culture and breaking down the walls figuratively and literally, the office setup, team structure, being, being a Deutscher, and the agency family culture. We then move into the remarkable IKEA work and the “Embrace Change” IKEA Washington DC Obama guerrilla campaign.

In Part 2 Kevin and Val continue their discussion of the Print and Prosper campaign, and the campaign crossover into user generated videos content. They then segue-way into the “digital agency as AOR” threat, Social Media, Analytics, and discuss how to use analytic data and be agile when measuring and reacting to campaign data to stay focused on sound traditional results, and move the sales needle.

Join us this week as the BuzzBubble finally features a powerful woman in advertising. CEO of Deutsch NY, A Lowe & Partners Company, Val DiFebo, our first female guest talks about her early day’s working with Mary Wells at Wells Rich Greene. She started in media, then at Deutsch 17 years ago in account services, now NY’s CEO. Donny always says he would rather hire a woman than a man, and puts his money where his mouth is.

Val and Kevin discuss, why there are still so many great, yet unrecognized women in senior positions in the advertising world, and the great men and women including Chief Media Officer Peter Gardiner who have helped her reach this point in her career.

Val is business first and a woman distant second. We get into the the Deutsch approach to integrated advertising, and get specific about the Kodak Print and Prosper campaign and activating a big idea across multiple media outlets including the video social media outlets used with Print & Prosper campaign.